Enhance Your Brand’s Identity With Professional Letterheads and Business Envelopes

Letterheads are essential stationery for businesses of all types and sizes as they are used as the main medium of correspondence. It is also a core element in the branding and marketing of a business. How you design and print a letterhead or a business envelope gives the receiver subtle hints of your business ethics and professionalism. Hence, you simply cannot work with a shabby and gaudy one. The key is minimalistic design that’s neat to look at and precise in the information it provides. This article gives you the dos and don’ts on letterhead and business envelope printing.

1. Add Color But Don’t Overdo It

Colors make a letterhead visually attractive. It looks good when used in moderation. The background should always be white or cream to make the printed material legible. Slate gray and mint green are also colors you could consider if they match the color scheme of the company logo and the other designs on the paper. If you belong to the creative fields, you can use faint watermark designs on the background. The logo offers the only possibility for color and it is best if you stick to the colors. Stay away from extremely bright and unconventional colors especially the fluorescents; they look unprofessional on a business letterhead and envelope.

2. Matching the Envelope

Letterhead printing should always go hand-in-hand with envelope printing. It feels business-like when the letterhead and the envelope are coordinated. Besides, ordering the two together might make you eligible for some discounts.

3. Spelling, Grammar and Font

Having a wrong spelling or a grammatically incorrect sentence is an unpardonable mistake. If you are not very fluent in the language, you should always ask a professional to proofread it for you before it goes into print. Do not completely rely on the computer spell check. This is because a few words take on multiple meanings. Thus, although they might be spelt right, they might not sound right in the context.

The font is another aspect you should pay attention to. Keep off fancy fonts with unnecessary curls and twirls; they impede readability. Match it to your company logo or the nature of your business. Opt for a formal font style.

4. Alignment and Spacing

The first thing that comes to mind when you see a flyer with uneven margins is “how shabby”. Imagine someone saying that about your letterhead! You should always check the spacing between the lines and the width of the margins. You should also check the alignment of the letterhead. The left and center alignment are the two most commonly used ones. The spacing issues can be hard to detect on the computer screen. Hence, you should always ask for a proof before you hit the final print button.

5. Don’t Clutter the Page

The main purpose in using a letterhead is to convey an important message and not to project your creative and designing skills; that can be left for banners and flyers. The designs should not extend beyond the header and footer area. There should be enough room for the actual letter.

This entry was posted in Uncategorized. Bookmark the permalink.